A STUDY OF CONSUMERS PERCEPTION ABOUT BRANDS

dc.contributor.author	Akbar, Imad Reg # 12861
dc.date.accessioned	2018-04-02T03:56:36Z
dc.date.available	2018-04-02T03:56:36Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/5756
dc.description	Supervised by Asif Rehman	en_US
dc.description.abstract	This research study is an investigation of the consumer’s perceptions regarding various brands and their products and services. An extensive research is undertaken in order to look into the problem statement in a holistic sense. The study not only studies the concept of branding, but it also undertakes an online research and customer survey for the purpose of judging the popularity and positioning of various brands amongst customers. This gives them an idea of various social, personal and other relevant factors regarding the branding of the products.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.title	A STUDY OF CONSUMERS PERCEPTION ABOUT BRANDS	en_US
dc.type	Thesis	en_US