Abstract:
This research study is an investigation of the consumer’s perceptions regarding various brands
and their products and services. An extensive research is undertaken in order to look into the
problem statement in a holistic sense. The study not only studies the concept of branding, but
it also undertakes an online research and customer survey for the purpose of judging the
popularity and positioning of various brands amongst customers. This gives them an idea of
various social, personal and other relevant factors regarding the branding of the products.
