Abstract:
Now a days because of the changing lifestyle and market trends consumers are more concern
about the packaging of the products which they buy. With the passage of time role of packaging
has been changed and now companies they are trying their best to come up with a unique
packaging style of the product as it now affects consumer buying behavior. Product packaging
not only attracts the customers but also adds value to the brand. In the end customer perception
towards a product is changed just because of its packaging.
Changing market environment has given packaging a new role of promoting the product.
Packaging communicates the product functions to the customer and also differentiates one
product from another.
This research is based in Pakistan and describes how Olpers (Engro) uses this new promoting
tool to attract it customers by explaining. Furthermore for collecting data surveys are conducted,
to know the changing trends of consumer and their perception about packaging.
