THE IMPACT OF OUTDOOR ADVERTISING OF TALK SHAWK ON CONSUMERS

Abstract

This study is all about the impact of outdoor advertising of Talk Shawk on consumers. How consumers are being influenced by out-home of advertising. By using out of home advertising strategies, consumers’ attention can be easily grabbed by advertisers which can be resulted into ROI. Due to technological advancement, consumers are getting savvy so it’s tricky to handle them, persuade them and make them purchase a product so this investigation is all about to understand the outdoor advertising trends which have been using since so long, how it works, how consumers get influenced and how companies are making them engage with brands, retaining their market share, delivering the message to them, creating awareness among consumers. Advertising is playing a magic role in the arcade where product information is portrayed to the consumers and companies are spending massively on advertising. All over the world advertising is a significant donor to economic development. Here in this research only Karachi is being under consideration with just one brand “Talk Shawk” to understand the impact in a better way. This research shows the most striking places for advertisement which is being considered by Talk Shawk to build retail awareness and consumer awareness after analyzing transaction reports. Out of home advertising which is also known as Outdoor advertising is a great idea. It’s all about giving a valuable product/packages awareness to target audiences which is being used by so many companies these days in Karachi to increase the sales or get the ROl.This has given companies a great response in terms of loyalty, positive sales, and engaging customers with brands/products, experiencing the product. It’s about build consumers’ habit to consume one product, it’s about motivating consumers, changing their perception, it’s about to make them loyal towards one brand/product. Talk Shawk is one of the most famous cellular service brands which is being involved in out of home advertising to make consumers remember it and consume it as much as possible. In this research, first interviews were done and questionnaire was filled to analyze the data that either it has a huge impact on consumers or it does not have any impact on consumers. Graphical representation was used to analyzed the data in a better way.Analysis shows that how actually consumers get influenced through outdoor advertising of Talk Shawk, what are the most striking places for Talk Shawk outdoor advertisement?Which form of advertisement attracts them more? How does advertisement influences them at time of purchase? What they prefer while making purchase decision for Talk Shawk? What recalls them when they hear of Talk Shawk? According to respondents have they been exposed to outdoor advertisement? Does it help them to retain and remember the information which is delivered to them?Outdoor advertisement is helpful to increase sale of product? Is it eye catching, noticeable, and easily viewed or is not noticeable??