MEASURING EFFECTIVENESS OF THE ANTI-SMOKING CAMPAIGNS

Abstract

In this essay we will discuss different social marketing campaigns especially antismoking campaigns. As we all know that is cigarette advertisement is banned throughout the world and its consequences are fully recorded and communicated the antismoking campaigners use mass media to communicate the side effects and negative outcomes of the smoking with their target audience. In this essay we will analyze different anti-smoking campaigns which are initiated and will define few factors mentioned in this literature. An analysis is also done to through some light on the cost effectiveness of antismoking campaigns. Then we will provide a conclusion in the end from all the findings which will be mentioned, perform critical analysis and tell its limitations.