IMAPACT OF MARKETING EFFORTS BY TELENORAND UFONE IN TELECOM INDUSTRY

Abstract

Telecom industry in Pakistan plays a major role in economic growth. It breaks the monopoly of Pakistan Telecommunication and build a robust network infrastructure due to which improved and smart communication came into being. Evolution of Mobile reduces the downtime and makes business more and more faster. There are only few Mobile service providers in Pakistan, all enjoys 100 percent revenue. This thesis has following objectives: • To analyze the two Mobile service providers one is Telenor and the other is Ufone • To study different variables and make inferences between the two companies The Thesis comprises of five chapters. Chapter one elaborates over all Telecom industry of Pakistan. Chapter two covers the research Methodology. Chapter three covers the literature of previously studied thesis and company literature. Chapter four contains the presentation analysis and mathematical models and finally the chapter five is the overall summary of this research.