Abstract:
From the dimmest of history when around 2727 B.C. a few leaves of a wild shrub tea blew
into the royal bowl of boiling water being shipped by the legendary Emperor Shah Nun,
known as the Divine Husbanded as well as a patron of arts. Tapal Tea here brought tea from
the royal bowl to the common man's cups as the most sought after beverage the country
over. Under the management of the founder's son, Faizullah A. Tapal, the company
continued to grow and innovate. Currently it is being managed by the founder's grandson,
Aftab F. Tapal who has continued giving further strength to the foundations of quality laid
by his family. After studying abroad, Aftab F. Tapal returned to introduce professional
management and unique production ideas into the business. His progressive outlook
resulted in the total automation of the tea plants in Karachi. Their motto "never
compromise on quality" remains the byword on the lips of all engaged in producing Tapal
Tea that has resulted in customer's brand loyalty and their unflinching addiction. The
testimony of their quality has made them the first tea company in Pakistan to earn the ISO-
9001: 2000 Quality Certification, the symbol of supreme quality standards. Pioneer of the
Danedar category in Pakistan, Tapal's Danedar remains a firm favorite around the country
with its grape-nutty appearance, rich golden color and a strong refreshing taste. In fact its
popularity is such that several multinationals have launched their own versions, but Tapal
remains the original and ultimate Danedar because of its unique color, aroma and taste.
Color and a strong refreshing taste are its most significant attributes. Tapal is proud to have
been a part of Pakistan's history since its inception. As a company they have grown and
flourished together with the great nation. Founded by Adam Ali Tapal, the company first
started marketing a number of quality blends to Pakistani consumer market. Through
continuous innovation and research and development they gain a big share of Pakistani
market. They still are growing and hope to be a leader in a market in coming years.
