INCREASING TREND OF SOCIAL MEDIA MARKETING FOR BRAND ACTIVATION

dc.contributor.author	Iftikhar, Mehwish Reg # 11571
dc.date.accessioned	2018-03-21T04:09:41Z
dc.date.available	2018-03-21T04:09:41Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/5700
dc.description	Supervised by Mansoor Zakir	en_US
dc.description.abstract	This research study is about the increasing trend of social media marketing for brand activation of products and services which a company offers. This research study also analyzes and explores that most of the organization uses social media marketing tools to promote their product and services in the market and a gain competitive edge against their competitors. This research study is quantitative and most of the data is based on observed researched study, the respondent of research study was consumers who purchases products and services mostly by the use of social media websites.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.subject	Social Media Marketing, Brand Activation.	en_US
dc.title	INCREASING TREND OF SOCIAL MEDIA MARKETING FOR BRAND ACTIVATION	en_US
dc.type	Thesis	en_US