Abstract:
Islamic banking industry is operating from few years in Pakistan and it is marketing share is increasing year on year basis but not so much effective we tried to find out why islamic banking is not working effectively in Pakistan so in this manner we took information from different sources and knew that there is a lacking of strategic marketing and promotions of islamic banking institutions so this was the main topic of our research we applied here porters five factors theory to internal analysis and applied PEST analysis to know external analysis and 4P’s as well and then we made some marketing strategies like products innovations of islamic banks ,enhacement of awareness of islamic way of banking to customers affiliations with global finance institutions and focused of development of islamic banking in rural areas.By applying these strategies islamic banking institutions can be a good edge in Pakistan.
