Abstract:
Purpose: The purpose of my research is to find out the effect of occupational status on
women food buying behavior. This paper examines the variables which are liable for the
change in women attitude towards food buying. The study investigates the variables in the
context of women occupational status, such as time, cost, economic conditions and change of
taste in children, as the factors which have influenced. The outcomes of the study comprises
of female respondents who are have following occupational status, banker, doctor, teacher,
writers, engineer, fashion designer, lawyers, sales representatives, beauticians and social
workers.
Method: To determine the effect of occupational status on women food buying behavior,
hypothesis was developed. A survey was conducted from 100 respondents (women) from 10
different occupational statuses in this regard. The research was qualitative and quantitative
both in nature. The hypotheses were analyzed through statistical graphs and interpretations
were made accordingly.
Findings/conclusion: The findings discovered that there has been a significant change in
women with occupational status towards food buying.
• Empirical findings result in positive correlation among variables such as time, cost,
economic conditions and change in taste of children.
• There is a positive correlation among all women with occupational status who thinks
that packaged foods is less costly, time savvy and have taste with nutritional values.
• There is a vital relationship between women occupational status and changes in food
buying behavior. The study concluded that women with occupational status have changed their attitude
towards food buying and they are assertive that this change of attitude is beneficial
