IMPACT OF LIFE ON SOCIAL NETWORKS

Abstract

The social and portable nature of technology is making it difficult to separate online and offline worlds. The social networking sites are one of the most noteworthy technological incidents of the 21s' century. Now the Facebook, Twitter and YouTube etc are the most visited websites globally with every other individual using one or other such website. These sites have played a vital role in bridging limitations and crossing the seas and enabling them to correspond on general platform. It has become a trendy and potential mean for them to stay friends and with existing ones and grows their social circle with new ones. Through this research I have attempted to discover the impact of these networking sites on personal and professional lives of people using it. It is a very subjective query to respond and is very opinion based and the similar is reflected in the research methodology adopted during the research. In this thesis I have covered the description about social networks, how they work etc. Moreover I have mentioned the negative and positive impact of social networking sites. As youngsters, adults and aged people as well are drown into the stream of social networks. It encourages the lack of face to face discussions, distractions in everyday life, children are spending countless hours on computers tweeting or liking/posting comments. Individuals are destroying their personal relationships for the sake of fake ones. They ignore their responsibilities, their homework/assignments because of social networking. Children face multiple threats by posting comments that they don’t realize how disastrous they could be. They face the pressure of cyber bullying and also some of their online friends make fun of them in different ways. Children are facing social isolation. They have huge circle of friends online but rarely have them in real life. The time that can be spend on exercise, running and jogging is wasted by being online. By spending countless hours online they are destroying their health and facing multiple health issues. Teachers have complains that students are lacking in motivation and concentration as well. Employers criticized that employees sent much of their time by checking social networks which ultimately results in poor performance and bad outcomes. Some of the schools and offices have banned use of social networks during working hours. Adolescents are getting self-centered and limiting their interactions with surroundings. Teens are also getting involved in bad habits such as smoking, depression etc. 1 The cons of social networking websites have overweighed the pros. But still some of the pros of social networking exist. It includes confidence built among youngsters who use social networks, in addition individuals enhance their learning opportunities by joining multiple groups and discussing current affairs or topics related to their interest. It also bring together the people with same interest and hobbies and people can get vast information about that particular thing, whether it’s a celebrity, a football team or any new make-up product. On the other hand students can also get information about the new schools in town and also the related information. People can also easily access information about health and get to know about a good doctor that a person online has visited and recommended it. Employers can also easily reach to potential employees by checking their personal profiles and skills that they have mentioned in it. Businesses grew online because social networks customize the information provided by people and then showing them ads relevant to their interests. Social networks sell information gathered by their users. People can easily scroll through the pages of their interest and get to know about their favorite brands and up comings related to it. People boost their idea generation capability by participating in blog discussions etc.