Abstract:
The study meant to explore the external and internal factors which influence the integrated supply chain management practices in superstores of Karachi. In this research I have taken questionnaire as an instrument to find out the variables that influence the integrated supply chain in superstores by using correlation analysis .Data has extracted from questions asked to the supply chain manager of super stores. Data collected from the 14 number of stores located in the different area of Karachi. Due to few number of stores results shows the less reliability of instrument. By using reliability analysis technique result has found which represent that instrument is reliable and also Pearson correlation analysis is use to find the relationship of variables that for the integrated supply chain management.
Results show that information sharing, supply chain strategic alliance with vender or supplier, return management and also business integration process is highly correlated with the integrated supply chain management. Customer satisfaction correlation with the return management shows that the retail industry keeping the customer satisfaction in their first priority. For the profitability of the retail stores vender management is the key part in the integrated supply chain management. This research study has been attempted to explore and examine the importance of the practices of Integrated Supply Chain Management (ISCM) in the retail industry of Karachi. This research is based on the qualitative study conducted by the researcher. This study will provide a concept related to the contemporary practices as well as the challenges affiliated with the Integrated Supply Chain Management (ISCM).
