HOW MUSHROOM BRANDS PROPELS THROUGH SOCIAL MEDIA MARKETING

Abstract

The aim or presenting this is to highlight the importance of social media and benefits of social media. And at the same time reviewing how branding and brand images get affected by the company or a solo business person being active or non active on social media brings awareness to reader of the research. To present a wide and detailed picture to reader about the research this chapter has been created by doing exhaustive research. Social media is a power and a toll to promote your brand locally and internationally the greater reach and cost effectiveness is the major competitive advantage of all other if a local brand needs to market their promotional activity they need to set aside a major chunk of money from their total budget; now social media has given a way forward to upcoming entrepreneurs to expand the market base of their product line.