Abstract:
The aim or presenting this is to highlight the importance of social media
and benefits of social media. And at the same time reviewing how branding and brand images
get affected by the company or a solo business person being active or non active on social media
brings awareness to reader of the research. To present a wide and detailed picture to reader about
the research this chapter has been created by doing exhaustive research.
Social media is a power and a toll to promote your brand locally and internationally the
greater reach and cost effectiveness is the major competitive advantage of all other if a local
brand needs to market their promotional activity they need to set aside a major chunk of money
from their total budget; now social media has given a way forward to upcoming entrepreneurs to
expand the market base of their product line.
