Abstract:
Purpose: In this work, an attempt was made to answer the recent calls for incorporating
perspectives from each field into the other. These calls were further encouraged by the
new competitive landscape characterized by hypercompetition and network versus
network competition. Thus, the field of Strategy, with its emphasis on gaining and
sustaining competitive advantage, and SCM, with its emphasis on managing processes
spanning organizational boundaries, stand to benefit greatly by this integration. The
introduction chapter briefly describes what this research tried to achieve. In the supply
chain management literature review chapter, the importance of managing supply chains
in this era of network versus network competition is shown and the strategic demand
network management (SDNM) concept is presented as an evolution of supply chain
management and as a more suitable name reflecting the processes involved. In the third
chapter, a selected list of supply chain management practices is presented and explained.
The fourth, fifth and sixth chapters will endeavor to carry on three developments. These
developments seek to integrate strategy and SCM research in three ways. In the first
development, the dynamic capability perspective from the strategy field and the SDNM
capability are integrated in order to suggest how demand network management enables
dynamic capabilities. On the other hand, dynamic capabilities perspective were used to
guide the SDNM practices. In the second development, alliance management capability
from the strategy field was integrated with SDNM capability and SDNM practices to
show how concepts from both areas can enrich the other.
