Abstract:
The purpose of presenting or choosing this particular topic “A Comparative
Study of Consumption Preference towards Coffee and Tea with respect to
Section A of Society” is to identify the consumption preference of coffee and tea
with respect to section A i.e. the upper Living of the society with the help of
finding the approximate number of cups consumed daily per person across
Karachi. As the researcher here has conducted a research with the help of
unstructured series of questions and informal interview sessions with his
respondents from which he extracted appropriate information about the topic. He
also identifies that his research study is a descriptive study in which we are not
much known to situation in hand or no information is available.
So in regard to this situation he has assumed the population size of section A of
society that is of 200 persons only and then by using a sample size formula he got
his sample size of respondents that is 132 persons out of it. The researcher here
also didn’t use any proper statistical tool to measure the solution for his
questionnaires but he had used a simple graphical chart method with interpretation
method to resolve the questionnaires. At the end of this course of research the
researcher has also mentioned the summary of findings, recommendations and all
the gaps that can be bridged up by this study.
Presently we all know that globalization has also influenced the processing and
consumption preference of coffee and tea in Pakistan lately in new ways. The
respondents would be mainly the young age, the middle age and the older age
group from section A. We will be focusing on the major cafe’s in Karachi where
coffee and tea is consumed daily, to get the primary information with the help of
questionnaires, different informal interview sessions and from social networking.
