Abstract:
Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing
power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of
food commodities including sugar, and the sugar crises tire country mostly is seen caught into
prompted researcher to conduct this study.
Methodology/sample- The study involved use of questionnaires filled by 240 respondents
and financial data of three sugar mills for the period of 2010-11 for financial analysis. The
respondent individuals belonged to different age groups, social classes and areas of residence.
To analyze the data, Regression, ANOVA and Correlation tests were applied. Data from three
different sugar mills from three different provinces of Pakistan was also collected and
financial analysis of their annual reports was conducted to determine their growing profits.
Findings- The analysis and comparative results clearly suggested that individuals in Pakistan
have decreased their sugar consumption due to increasing prices, while sugar mills are
earning huge profits. It was also concluded that higher profits earned by die sugar mills was
due to artificial shortage created by cartel making by the sugar mill owners in Pakistan.
Practical Implications- The outcomes of the research might help the corporate decision
makers, government policy formulators and other related quarters to understand the impact of
rising prices of commodities in Pakistan and to understand the overall dynamics and
mechanism of sugar sector in Pakistan.
