Abstract:
Purpose-The major aim of the study is to introduce the importance of solar energy and the
behavior of customei in terms of installing and utilizing the energy effective systems as an
alternative source. Highlights importance of alternative energy sources with a specific focus on
solar energy, determines the consumer behavior and their opinions about the usage of solar
energy as an alternative source.
Methodology/sample- The study involved use of questionnaires filled by 300 respondents. The
respondent individuals belonged to different age groups, social classes and areas of residence. To
analyze the data, chi square test and Correlation tests were applied using SPSS 16.
Findings- The analysis and comparative results clearly suggested that individuals in Pakistan
have less interest in solar energy and also have lack of awareness regarding solar energy. Results
also suggested that solar systems are expensive to use and their maintenance cost is high.
Practical Implications- The outcomes of the research might help the coiporate decision makers,
government policy formulators and other related quarters to understand the awareness is one of
the important factors that play an important role in decision making process.
