EXPLOREING THE FACTORS THAT INFLUENCE THE PREFERENCE OF FIZZY DRINK

Abstract

Purpose :The main purpose of the study is to find out those factors that influence on the preference of fizzy drinks, such as Advertisement, Price, and Quality, and Taste, event sponsorship, Availability, celebrity endorsement Fizzy drinks has become world fastest growing and leading sector .soft drinks or fizzy drinks are common preference in all age group people., beverage industry plays important role in the economy of any country this industry provide a lot of profit and take part in economy. Methodlogy : In this study I collect data from Karachi only to examine what factors influences on customer buying decision. Research instrument was questionnaire .data collected through questionnaire. T-TEST were applied. Findings: In this study findings show that quality, taste, celebrity endorsement, price, advertisement, availability has great impact on customers preference of fizzy drinks.