Impact of Social Media on Purchase of Smart Phone among Youngsters -A case study of QMobile and Samsung)

Abstract

Purpose: This study was conducted to understand the impact of social media on purchase of smart phone among youngsters; this case study was especially related to the brands name Q-Mobile and Samsung. The studies show that now day’s social media sites are playing great role in influencing buying behavior of consumers. On the basis of which questionnaire was developed and then data analysis was conducted from 100 respondents. Method: The design which will be using is the Cause and Effect approach. The survey research method is used to determine the relationship between social media and consumer purchases. Finding: It is concluded from all above study that quality, price, durability, mobile phone features these all have positive impact on consumer buying behavior. People get over influence with their surrounding behavior and tend to match them-selves with their social circle Concl usion/Implication: This research helps me to understand the consumer buying pattern that how it will vary from each situation. Consumers look around different prospects while purchasing a Smartphone. Consumers check product details on social media websites; they check reviews and even ask their queries related to the product. This research help people get over influence with their surrounding behavior and tend to match them-selves with their social circle.