Abstract:
Purpose:
This study was conducted to understand the impact of social media on purchase of smart phone
among youngsters; this case study was especially related to the brands name Q-Mobile and
Samsung. The studies show that now day’s social media sites are playing great role in
influencing buying behavior of consumers. On the basis of which questionnaire was developed
and then data analysis was conducted from 100 respondents.
Method:
The design which will be using is the Cause and Effect approach. The survey research method is
used to determine the relationship between social media and consumer purchases.
Finding:
It is concluded from all above study that quality, price, durability, mobile phone features these all
have positive impact on consumer buying behavior. People get over influence with their
surrounding behavior and tend to match them-selves with their social circle
Concl usion/Implication:
This research helps me to understand the consumer buying pattern that how it will vary from
each situation. Consumers look around different prospects while purchasing a Smartphone.
Consumers check product details on social media websites; they check reviews and even ask
their queries related to the product. This research help people get over influence with their
surrounding behavior and tend to match them-selves with their social circle.
