LEVELS AND BARRIERS TO SUPPLY CHAIN INTERGRATION-A SURVEY ON HALEEB FOOD'S DISTRIBUTION IM PAKISTAN

Abstract

Purpose: This research gives an overview about levels and barriers of supply chain integration. According to previous researches it was certain that many developing countries face problems regarding levels and barriers of supply chain integration, this study is conducted to evaluate the levels and barriers of SC in leading food industry of Pakistan i.e. Haleeb foods Pakistan. Methodology: This study is conducted to evaluate level and barriers of supply chain integration between Haleeb foods and its distributors. For this purpose various distributors of Haleeb foods were contacted to get the most accurate findings. Around 200 distributors were contacted from which we got responses of 178 to come up to any result. Various literature review has also been studied to get the expert opinion. Descriptive statistics and pearson correlation was also performed to evaluate the data. Findings: According to the data and findings it has been observed that Haleeb foods and its distributors doesn’t have strong supply chain integration due to fewer use of levels of supply chain integration, lack of resources and unstable condition of Pakistan. There are certain barriers to supply chain integration which highly influence the supply chain integration between Haleeb foods and its distributors. Practical implication: This research is a real time study, all data collected is 100% authentic and can be used for further evaluation and competition analysis. Different companies of similar industry can use this research for their own interest. Haleeb foods Pakistan can also improve their supply chain network and relations through empirical data and analysis presented in this study.