GROWING TRENDS OF SUNDAY BAZAAR

Abstract

Purposc-The main objective of this research is to find out whether Sunday bazaar has grown over time and the reasons behind the growing trend of Sunday bazaar. This paper consist all the work done to identify the growing trend of Sunday bazaar and the reasons behind this change. Methodology-A descriptive research design adopted to clear the picture. For this purpose, in-depth interview with an expert and a several mall interviews with the retailers and consumers were conducted. Further the survey was also conducted incorporating 500 participants.The purpose was to find out the reasons why customers visit the bazaar, since how long they are visiting here, what type of customers come here and how is the management’s behavior with them. The interviews were conducted to cater the consumer's viewpoints regarding different issues like; price, quality and changes occurred over time. The perspective of the consumers on different issues like price, quality, changes, bargaining, problems, their buying pattern and their main motivations for visiting Sunday bazaar. Findings- The analysis concludes that Sunday bazaar has existed there since long and has gone through tremendous changes and has become the most popular bazar among the people for reasons like price, bargaining, convenience and growth in population.