IMPACT OF MOBILE & BRANCHLESS BANKING ON BANKING SECTOR IN PAKISTAN

Abstract

Background of the study concludes, In Pakistan mobile and branchless banking is growing very rapidly. Not much work has been done in this area yet however globally lots of research has been carried out to lighten the importance of this technology. Present research is about the usage of mobile and branchless banking technology and how this can increase the profitability of banks. Purpose of the study is to identify those factors that directly effecting profitability of banks through mobile and branchless banking and with the help of mobile and branchless banking how banks can earn profits. Approach of the research consists of the formation of 8 hypothesis, collection of primary & secondary data, and analysis of data to identify those factors that effects profitability of banks. Results clearly depicts that mobile and branchless banking is related with bank’s profitability. Independent variables which have been taken in this research are showing significant impact on the profitability of both mobile and branchless banking.