EXPLORING THE EFFECTS OF E-RETAILING ON CONSUMER PERCEPTION OF WOMEN APPAREL

Abstract

Purpose: The purpose of this research report is to analyze the effectiveness of e-retailing on consumer perception of women apparel. This research report aims to examine that how effective e retailing is on consumer’s perception of women apparel. It also highlights how e-retailers need to do to attract consumers to e-buying. Since the internet is more accessible and is cheap therefore there is a huge amount of e-sharing and sharing of information among the consumers themselves. Methodology/sample: The study involved questionnaire filled by 200 respondents. Respondent are students, customers and consumers. Data is based on the input from the students of Bahria University Karachi campus, Iqra University main campus PAF KIET and KAZBIT Karachi. SPSS software was used for analysis of statistical data. Findings: The analysis includes identifying the effects of e-retailing on consumer perception of women apparel. After the analysis of the EFA the factors transformed into the new factors and showed the significance relationship between the e-retailing on consumer perception. Practical implication: This report will help e-retailers to how consumer perceive e-shopping. This study would help to e-retailers to understand the better understanding of the customer and it would also help to the e-retailer how to retain and acquire new prospects.