Abstract:
Purpose:
The purpose of this research report is to analyze the effectiveness of e-retailing on
consumer perception of women apparel. This research report aims to examine that how
effective e retailing is on consumer’s perception of women apparel. It also highlights how
e-retailers need to do to attract consumers to e-buying. Since the internet is more
accessible and is cheap therefore there is a huge amount of e-sharing and sharing of
information among the consumers themselves.
Methodology/sample:
The study involved questionnaire filled by 200 respondents. Respondent are students,
customers and consumers. Data is based on the input from the students of Bahria
University Karachi campus, Iqra University main campus PAF KIET and KAZBIT
Karachi. SPSS software was used for analysis of statistical data.
Findings:
The analysis includes identifying the effects of e-retailing on consumer perception of
women apparel. After the analysis of the EFA the factors transformed into the new factors
and showed the significance relationship between the e-retailing on consumer perception.
Practical implication:
This report will help e-retailers to how consumer perceive e-shopping. This study would
help to e-retailers to understand the better understanding of the customer and it would
also help to the e-retailer how to retain and acquire new prospects.
