"IMPACT OF MORNING SHOWS ON BRAND AWARENESS AMONG HOUSEWIVES"

Abstract

Purpose The purpose of the research is to determine the impact of morning shows on brand awareness among housewives. How morning shows have been helping housewives in different ways including awareness of brands, latest trends, fashion, buying behavior, improvement in their lifestyle etc. The research will conclude the point of view housewives regarding morning shows and its impact on their buying behavior. Methodology The study involved use of questionnaire filled by 400 housewives belongs to different age groups and backgrounds because each individual has its own point of view and they behave according to their perception. The research could not neglect the minority as they are also a part of target population and other reason was to get relevant results. To analyze the data ANOVA and correlation tests through SPSS were applied. Findings The analysis and comparative results explains that housewives belong to different age groups are getting benefits from morning shows and the percent of those housewives who are not more towards morning shows are also identified. It is also concluded in the research that whether the morning shows are portraying true picture of our culture or not and it should be shown or eliminated. Implications The outcomes of the research might help TV anchors and the channels that are telecasting morning shows in understanding what audience actually wants from them, what are their weak and strong points , where are they lacking and where they need improvements so that they can stay in the market for long run.