Abstract:
pose of the Study: The purpose of this thesis is to ascertain ‘The impact of humor in advertisement of
communication industry targeting youth \ Over the past few years, worldwide television has extent the
ring of games, skill, culture, lifestyle and advertising all over the world. Incorporation of humor in
jrtisements has its roots in the initial days of business. Researches carried out previously have shown that
g humor in an advertisement can increase customer’s interest and can concern them, better the amount of
nation towards a brand and retain permanent memories of advertisements. This study specially discusses in
il the impact of telecommunication humorous ads on young youth.
sarch Methodology: For this study, quantitative research method has been selected. Using quantitative
irch method, survey questionnaire has been conducted. Participants for the survey questionnaire have been
ted through stratified random sampling. A total of 150 participants have been selected in order to acquire
red findings for the study.
ings of the Research: From this study, it has been acquired that humorous ads especially for I immunication services and products is quite abundant. With the humor in telecommunication ads, businesses
lore able to gain customer interest because of intense competition. In addition, it was also determined that ! ent offerings and promotions are more easily communicated to potential customers through humor.
heal Implication of the Research: For this study, it is suggested to telecommunication businesses to also do
et research before designing any humorous ads. It is quite probable that and may sound offensive to oneself.
itation of the Research: This study was time bound because of which, a small sample size was selected for
pipation in the study. However, another reason for not taking so large sample size is initially when the
(em was studied, the results were found to be very homogenous.
