Abstract:
Purpose-Major Purpose of this study was to identify those factors that affect and helped
in the development of ^telecommunication mobile sector of Pakistan. The rapid growth
of the industry and increased number of subscribers prompted to conduct this study.
These factors are reshaping demand, supply, the competitive landscape, and even
customers ’ styles of decision making.
Methodology- The researchis exploratory in nature. The study involved interviews as the
primary data source. In depth interviews were conducted with the major mobile
telecommunication service providers of Pakistan. The secondary data was based on
different research journals, articles, books and Pakistan telecommunication Authority’s
(PTA) website and annual reports were used to study the factors that developing the
telecom service industry. Content analysis of the secondary data would be done.
Findings- Through analysis of the findings it was concluded that government policies
and regulations, competition andtechnological advancementsare the key dimensions that
are having the most impact on the mobile telecom Industry of Pakistan and have played a
vital role in its development.
Practical Implications- The findings of this research might assist the players in the
mobile telecom industry to help them understand how to tackle down which factors are
actually evolving and developing the industry and how they can modify them to their own
purpose and benefits. It might also help the government that how their policies and
regulations can be beneficial for the industry. Lastly, this study would also benefit the
readers with ample knowledge of the development of the industry.
