CHANGING CONSUMER PREFERENCES TOWARDS ORGANIZED RETAILING

Abstract

By the Grace of Almighty Allah, the most Merciful, the most Beneficial, I'm today submitting my Thesis report; I have the pearls of my eyes to admire the blessings of the compassionate, omnipotent, the Merciful and the beneficent Allah who is the entire source of knowledge and wisdom. Due to His bounteous blessings, I become able to contribute this comprehensive assignment toward the deep ocean of knowledge already exists. Heart is warm with love and thoughts have turned to the city of knowledge. The Holy Profit (P.B.U.H) His saying “Learn from to Cradle to Grave” inspired the strong desire in me to undertake this course of valuable studies. It would obviously be injustice not to mention the name of the people involved to make this Thesis possible and helped their utmost to make me understand the changing consumer preferences towards organized retailing as of their best knowledge. Despite of the most hectic schedule, Sir Baseer Durrani and Sir. Uzair of Bahria University helped me so much. I'm really grateful to them for clarifying my concepts and making me learn from their experience. Whatever I learnt from you will definitely help me in my upcoming study and the professional life ahead. Thank you so much for being so co-operative and so helpful every time. I hope Sir Baseer Durrani of Bahria University; I have been up to your expectations.