Abstract:
Purpose - This study has aimed at exploring out the emerging role of social media for
recruitment used by different organizations in Karachi. Therefore, data gathered about features
which make social media superior than other traditional recruitment tool, exploring the
organization behaving in using social media for recruitment purpose and furthermore about the
challenges recruiters face while using social media for recruitment.
Design/methodology/approach - A quantitative approach is taken, involved using a
questionnaire which filled from 41..HR..Professionals who currently use social media as a
recruiting tool in their organization through Google Doc. The respondents' individual selected
belonged to different corporation despite their business sector or the size of the company to get
the absolute idea about the corporations. To analyze the data, different Compare.Means Tests, apd
Non-Parametric Tests applied. The findings are discussed and presented with reference to the
literatures and primary gathered data on using social media in the context of recent recruitment
practices.
Findings - The study discloses that the use of social media for recruitment is increasing over
which they save cost by also providing the upturn in the pool of reached candidate among which
Linkedln is consider on top. The employer uses their organization website, employee referrals
and traditional newspaper while using social media for recruitment. The progressive influence of
employers to use social media for recruiting quality candidates Responses also exhibit that
employer most evenly uses social media for their job openings and also they perceive it an
effective recruitment tool from which they can recruit more reliable candidates..
Research limitations - The research findings are limited by the sample size used as it is based on
convenience sampling. The selected sample was biased in favor of those companies in Karachi
using social media as their recruitment tool
Practical Implications — The findings, which grounded on gathered data results and the
recommendations which are established on an educated assumption might help the HR
professionals, recruiters and also top management to understand the increasing positive impact of
social media as a recruitment tool.
