Abstract:
Purpose:
The purpose of this study is to find what determines the adoption of online banking among
Bahria university students.
Research Design:
A survey research using Technology Acceptance Model (TAM) was used to conduct the research. Data was collected from 203 students of Bahria University Karachi Campus. The data was collected through questionnaires. The data was analyzed though proportion in descriptive statistics. In order to conduct inferential statistics, Pearson Chi-square and
correlation was employed.
Findings:
The entire variables computer self efficacy, security & privacy, perceived ease of use and usefulness are showing significant impact on the attitude toward using of internet banking.
Originality/Value:
It was first of its kind of study conducted in Bahria University Karachi Campus. Other studies focus on students of other universities and Pakistan when they were collecting the data in
different perspective.
