Abstract:
Purpose- The purpose of this study is to find out the effect of social media in the
technological era and particularly its effect on the marketing of fashion products which
are particularly aimed for the youth.
Methodology/sample- Youth are the main population of the social media so we have
selected youth as our samples. Seventy responses were collected which are gathered
through the online questionnaire dissemination. Responses are analyzed by SPSS through
applying frequency statistics and graphs.
Findings- Based on the data collected and it’s distributed statistically analysis it is
concluded that the social media has an impact in changing the marketing promotion of
fashion products which are mostly related to the youth. Thus we reject null hypothesis
and accept the alternative hypothesis that social media has impact in the changing the
marketing promotion of fashion products.
Practical Implications- This study is of great importance for the marketers of the
fashionable products who are engaged in the social marketing for their products. This
study will reveal them for the better use of the social marketing as well as the constraints
and insight about the effectiveness of using the social media for the marketing of the
products
