Abstract:
Purpose - The purpose of this thesis is to escalate the understanding related to bullwhip effect
over manufacturing industry of Pakistan. We cannot neglect or ignore bullwhip effect in supply
chain management because bullwhip is the phenomenon which is the root cause of all the major
problems in supply chain management.
Methodology/Sample - Data collection is conducted with the help of Questionnaire, which is
developed with care keeping in view the requirement of the research. Questionnaire has 10
relevant questions, related to the impact of bullwhip effect. 31 employees are selected from
different departments of the organization. Data has been analyzed by means of statistical
methods of descriptive and inferential analysis through SPSS. In descriptive, analysis, graphs for
analyzing each of the selected variable and their implication. In inferential analysis chi square
and cross tab to test the hypothesis.
Findings- The analysis and comparative results show that the information flow can mitigate the
bullwhip effect over manufacturing industry of Pakistan, it has been concluded that if we want to
control bullwhip effect then information flow should be increased so that manufacturing industry
perform better every time. It is requisite for the firm to focus and diagnose bullwhip causes and
try to diminish its impact over supply chain management because it is for so sure that bullwhip
cannot be fully eliminated.
Practical Implications- In this thesis, reader would surely explore in-depth understanding based
on the bullwhip effect over manufacturing industry in Pakistan. The study can help to control
these factors (excess inventories, quality problem, lead to dissatisfaction of customers, expense
of overtime, because of large variance in demand, lost sales because of poor customer service,
turning back of orders, longer lead time) by controlling the bullwhip effect
