MARKETING CHALLENGES FACED BY PAKSITAN E-COMMERCE INDUSTRY: A QUALITATIVE STUDY ON DARAZ.PK

Abstract

Internet plays a significant role in development of business, and reaching customers all over the world. E-commerce businesses have emerged lately to facilitate businesses with online presence and brand development. The puipose of this research was to analyze the emergence of e- commerce businesses in Pakistan and how it has developed over the past years. The researcher conducted a mixed study to collect both primary and secondary data. The chosen organization was Daraz.pk and the sample size was 100 managers. Primary data was obtained by conducting surveys with these employees. The survey findings showed that Daraz.pk has grown rapidly and currently employs 600 workers with sale of 1000 products daily. The company has been successful in the e-commerce industry and is experiencing increasing revenue.