IMPACT OF AUTOMATED NEGOTIATION WITHIN ELECTRONIC COMMERCE ON EFFECTIVE PROCUREMENTIN AUTOMOBILE INDUSTRY - A CASE STUDY OF PAR SUZUKI MOTOR

Abstract

Purpose of this study-The purpose of this study is to identify the automated negotiation processes within electronic commerce and how it impacts the procurement process of Pak Suzuki. In this study will focus on automated, rather than human factor, negotiation. Moreover, focuses on either Pak Suzuki using a cooperative or non cooperative negotiation. While I recognize that automated trading in the stock is one example of automated negotiation. Research method/sampling- This study will be restricted to employees of Pak Suzuki, however the finding of this research generalize to the employees as well as the purchasing department of Pak Suzuki Motors .For this study data was collected by distributing structured questionnaire based on Likert scale to the sample size of 50 middle level of employees of different department and from the managers. And also gathered from the respondents were tested using statistical methods like regression and correlation techniques by analyzing data into SPSS. __ Findings of the research- As the major purpose of the study was to analyze and understand the impact of automated negotiations in the procurement of raw materials in Pak Suzuki Motors Company Pakistan as well as how four factors contributed in procurement process through lead time, cost reduction, improved communication and supply relationship management. Practical implications of the research— The results of the study reveals that lead time, cost reduction, improved communication and supply relationship management towards automated negotiation and their major roles and influences on procurement process. The study still has scope for further investigation and can be used for further analysis of the students in Pakistan.