EXPLORING THE RECRUITMENT SOURCES FOR FRESH GRADUATES AND THEIR RELATIVE EFFECTIVENESS

Abstract

Purpose of the study: To ascertain most preferred recruitment sources for recruiting fresh graduates and their relative effectiveness in terms ofrecruiting quality applicants. Research methodology/sampling: The research approach was quantitative and sampling technique was non-probability i.e. Puiposive based sampling was used to gather data from selected respondents. Questionnaire is used to gather data from a sample size of 30 respondents from 10 organizations of different sectors. For data Integration descriptive statistics and frequency distribution table are used, also pie charts and bar charts are used to preset data. Findings of the research: Along the booming economy there is an unprecedented growth in fresh graduate/postgraduate recruitment. According to the research analysis and comparative results of ten recruitment sources, the most preferred recruitment source according to the level of preference are; Job fair, Employee referral, Campus recruitment, Internship, Social media, Companies job portal, Internet job portals, Networking with campus placement, , Newspaper advertising and Faculty contacts. Whereas, recruitment sources according to their effectiveness are ranked as; Employee referral, Job fair, Campus recruitment, Internship, Companies job portal, Internet job portals, Social media, Networking with campus placement, Newspaper advertising and Faculty contacts. Practical implications of the research: The study explores the increasing trend of hiring fresh graduates and has highlighted some of the recruitment sources that are preferred most and least by the recruiters when recruiting fresh graduates and their relative effectiveness. Employers and fresh graduates both can get maximum benefit from this study report. This report can be used by other professionals when going for fresh graduate recruitment also a guideline for fresh graduates which can help them to focus on specific source to get in contact with prospective employer.