Abstract:
Aim of Study: The aim of this study is to find out the impact of things that have an impact
over customer satisfaction, main points of this research is to identify the impact of brand
image on customer satisfaction in telecommunication sector. Second main point is to identify
the impact of service quality on customer satisfaction in telecommunication sector and last
point is to identify the impact ofprice on customer satisfaction in telecommunication sector.
Research Methodology: For this research convenience sampling of non-probability
sampling technique was used. Sample size of 300 was selected to collect the data; close
ended questionnaire was made to collect the data electronically. For the research three
variables were identified to make hypothesis, these variables are brand image, service quality
and price. These are independent variables and their impact over customer satisfaction is
identified.
Research Findings: The main findings of this research is that , this research shows that
there is a significant impact of brand image, service quality & price over customer
satisfaction within telecommunication area, because all the hypothesis that was analyzed for
this is accepted.
Significance of the Research: The significance includes, that this research provides fruitful
information about the impact of brand image, service quality & price over customer
satisfaction within telecommunication area in Karachi only, so organizations should identify
the importance.
