Impact of Trust on Customer Advocacy: A Study Regarding Health Sector of Peshawar

Sajjad Ahmad Afridi; Dr Muhammad Arif Khattak

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dc.contributor.author	Sajjad Ahmad Afridi
dc.contributor.author	Dr Muhammad Arif Khattak
dc.date.accessioned	2017-12-06T04:48:28Z
dc.date.available	2017-12-06T04:48:28Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/5137
dc.description.abstract	The aim of the study was to dissect the undeviating influence of trust on customer advocacy. The data was composed of 492 respondents from various public and private sector hospitals and analyzed through SPSS and Amos. Structural Equation Model used to observe whether that empirical model fits the theoretical model or not. It was found that the empirical model fits the theoretical model and got the Chi square value of 240.447 with 64 degree of freedom. Other model fit indices such as; Comparative fit Index (CFI) and RMSEA values of 0.911 and 0.072 respectively indicate acceptable fit. The only hypothesis of the current study was checked through path analysis and it was also found that there is a straight and resilient constructive association of trust with customer advocacy by getting the path coefficient value of 0.73. The conclusions would be very worthwhile for the management and marketing personnel in order to emphasis more on advocates	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.subject	Department of Management Sciences MS	en_US
dc.title	Impact of Trust on Customer Advocacy: A Study Regarding Health Sector of Peshawar	en_US
dc.type	Article	en_US