The Impact of Internal Marketing and the Moderating Role of Organizational Culture on Nurse Job Satisfaction

Dr. Hafiz Mushtaq Ahmad; Qaiser Rashid Janjua; Amara Afzal

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dc.contributor.author	Dr. Hafiz Mushtaq Ahmad
dc.contributor.author	Qaiser Rashid Janjua
dc.contributor.author	Amara Afzal
dc.date.accessioned	2017-12-06T04:28:04Z
dc.date.available	2017-12-06T04:28:04Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/5135
dc.description.abstract	The increasing drought of qualified nurses in the healthcare industry is now a global phenomenon. The pressure to retain qualified nurses is now strongly felt by both the industry and the academia. Therefore, the objective of this paper is to analyze the direct effects of Internal Marketing (IM) on nurse job satisfaction and the moderating effects of organizational culture. The results confirmed the impact of Internal Marketing dimensions on job satisfaction except empowerment. Contrary to previous studies, Hierarchal organizational culture is perceived positively in the implementation of IM. Moreover, the relationship between certain organizational cultures and IM dimensions is found to be non-linear in nature.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.subject	Department of Management Sciences MS	en_US
dc.title	The Impact of Internal Marketing and the Moderating Role of Organizational Culture on Nurse Job Satisfaction	en_US
dc.type	Article	en_US