Abstract:
This research paper is concentrate on the impact ofadvertising on the consumer’s buying
behaviors through persuasions, celebrity and price change. Celebrity is the one of the
majorfocus in this paper. These factor change and raise the consumer perception toward
that particularproduct and service. Success ofthe advertisement is highly deepened on the
advertiser message, the person who deliver the message (celebrity), how he deliver the
message (persuasiveness) and factor he choose his or her message such as price, claim
information etc. buying behavior is highly affected by the image or position ofthe product
that create in the mind ofthe customer through advertiser. Primary data ofthe research is
gathered through questionnaires, organization, individual and expert opinions and
secondary data is gathered through books internet magazine andpublished materials. This
research was conducted in January 2014. A sample of200 respondents was taken which
contain students, employees and students. The research suggested that a creative and
innovative and well presented advertisement has always a huge affect on the consumer
intention or buying behavior. At the same time some ofthe otherfactors that also impact
on buying behaviorsuch as quality, image andprice. Likewise celebrity is highly matter but
the study show all thefactor has positive impact on his place on the consumer behavior to
prove theirloyalty.
