Abstract:
Purpose: the puipose of this study is to find the relationship between Facebook and Brand
building in youth. The study examines the brand building in youth by facebook to find the
most persuasive factor in youth. This research study uses the primary data for exploration of
results.
Methodology: this research study uses the reliability test of data by using cronbach Alpha.
To analyze the Facebook and bamd building for clothing in youth. This research uses the
regression analysis to find the influence factor in youth clothing in context offacebook. Data
is collected from the facebookusers and total respondent are selected that filled the
questionnaire are 400.
Finding: The results of Cronbach Alpha value show that the data is reliable and valid for the
further testing. The value of Cronbach Alpha value is more than the standard value that is
83%. The value ofR square that indicate the influence ofindependent variables on dependent
variable. R square value means the impact of brand loyalty, attitude, Brand equity and
Facebook Characteristics are affect the purchase intention for brands of customer by 72%.
The both regression values are reliable, tested by the Anova table.
Practical implication: This research helpful for the decision making of corporate regarding
appeal related to young consumers. It is also useful for the future research regarding
youngsters clothing.
