THE IMPACT OF BRAND AWARENESS ON CONSUMER PURCHASE INTENTION: THE MEDIATING EFFECT OF PERCEIVED QUALITY AND BRAND LOYALTY

dc.contributor.author	ZARNAIN HAIDRY, Reg # 31390
dc.date.accessioned	2017-11-23T10:01:31Z
dc.date.available	2017-11-23T10:01:31Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/5104
dc.description	Supervised By Jacqueline	en_US
dc.description.abstract	Purpose: Major aim of this study was to find the influences of brand awareness, perceived quality, and brand loyalty on consumer purchase intention, to find the relationship between perceived quality and brand loyalty and the mediating effects of perceived quality and brand loyalty on brand awareness and consumer purchase intention. The study was conducted to know, whether brand awareness has a direct influence on purchase intention or there is a mediating variable, which has a direct impact on purchase intention.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;583
dc.subject	Brand Awareness, Perceived Quality. Brand Loyalty, consumer Purchase Intention.	en_US
dc.title	THE IMPACT OF BRAND AWARENESS ON CONSUMER PURCHASE INTENTION: THE MEDIATING EFFECT OF PERCEIVED QUALITY AND BRAND LOYALTY	en_US
dc.type	Thesis	en_US