Abstract:
Purpose: Major aim of this study was to find the influences of brand awareness,
perceived quality, and brand loyalty on consumer purchase intention, to find the
relationship between perceived quality and brand loyalty and the mediating effects of
perceived quality and brand loyalty on brand awareness and consumer purchase
intention. The study was conducted to know, whether brand awareness has a direct
influence on purchase intention or there is a mediating variable, which has a direct
impact on purchase intention.
