Abstract:
Purpose- Major aim of this study was to evaluate lifestyle factors affecting women grocery
shopping behaviour in Karachi, Pakistan. Women’s high levels of participation in labour
force have focused on attentions on changing the life styles and consumptions patterns. A set of intervening are reflecting the women attitudes and behaviours that reflecting the on line shopping towards food preparation prompted researcher to conduct this study. Grocery shopping had always been the major interest for women and they were always considered as a purchasing head when it comes to shop for household.
