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dc.contributor.author | FATEH MOHAMMAD SHAIKH, Reg # 20145 | |
dc.date.accessioned | 2017-11-23T05:54:55Z | |
dc.date.available | 2017-11-23T05:54:55Z | |
dc.date.issued | 2015 | |
dc.identifier.uri | http://hdl.handle.net/123456789/5079 | |
dc.description | Supervised By Naveed Naseem | en_US |
dc.description.abstract | Purpose: The aim of this research thesis study is to understand the impact of the social media branding of the consumer and personal goods industry on the purchase intention of the consumer in Pakistan and highlighted the success factor and areas of improvement in the area of study. Research Methodology: During the study a sample size of 100 respondents are selected and based on the sample size questionnaire is used to collect the responses and correlation analysis and regression analysis is applied to understand the overall process. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Bahria University Karachi Campus | en_US |
dc.relation.ispartofseries | MBA;538 | |
dc.subject | Social Media, Brand, Purchase Intention, Brand equity | en_US |
dc.title | IMPACT OF THE SOCIAL MEDIA BRANDING ON THE PURCHASE INTENTION OF THE CONSUMER IN PAKISTAN | en_US |
dc.type | Thesis | en_US |