Abstract:
Purpose: This particular research is likely to analyze the effect of fashion retailing stores
atmosphere over the consumer behavior aspect in Karachi. There are five different
independent variables have been included in this research which will be analyzed through the
Statistical measures such as SPSS.
Research Methods: The research methods which have been supposed in this particular
research are Quantitative. The data has been collected through the quantitative measure
through the instrument of questionnaire, which is an important tool to collect the most
effective data for the analysis puipose.
Findings: The major findings ofthis analysis revealed that there are three factors that directly
affect over the consumption behavior when it comes to fashion industry of Karachi, which are
lightning, Music and Color Combination.
Practical Implication: This particular thesis will help the Fashion Retailers ofKarachi to
consider the implications found in the analysis to influence over the shopping behavior ofthe
consumers.
