CSR AS A TOOL FOR BUILDING BRAND REPUTATION IN FAST-FOOD INDUSTRY (PAKISTAN)

dc.contributor.author	SAIMA RIZWAN, Reg # 16438
dc.date.accessioned	2017-11-22T11:25:18Z
dc.date.available	2017-11-22T11:25:18Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/5042
dc.description	Supervised By Essa Khan	en_US
dc.description.abstract	Purpose- This study aims to examine the efficacy of whole range of Corporate Social Responsibility in developing better reputation in fast-food industry. Carroll’s pyramid model of CSR was adopted to shed a light in this research that addresses all dimensions of CSR including economic, legal, ethical and philanthropic responsibilities. In this context much research has been conducted in developing countries from the multi stakeholder viewpoint, but CSR is still less focused from consumer’s perspective. Moreover, not ail the dimensions have been examined.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;563
dc.subject	CSR; (Economic responsibility, Ethical responsibility, Legal responsibility, Philanthropic responsibility), Fast food Industry, Brand reputation	en_US
dc.title	CSR AS A TOOL FOR BUILDING BRAND REPUTATION IN FAST-FOOD INDUSTRY (PAKISTAN)	en_US
dc.type	Thesis	en_US