Abstract:
Purpose- This study aims to examine the efficacy of whole range of Corporate Social
Responsibility in developing better reputation in fast-food industry. Carroll’s pyramid
model of CSR was adopted to shed a light in this research that addresses all dimensions
of CSR including economic, legal, ethical and philanthropic responsibilities. In this
context much research has been conducted in developing countries from the multi
stakeholder viewpoint, but CSR is still less focused from consumer’s perspective.
Moreover, not ail the dimensions have been examined.
