IMPACT OF SOCIAL MEDIA MARKETING COMMUNICATION ON CONSUMERS' BRAND PERCEPTION

dc.contributor.author	SHAMEEN NOOR, Reg # 16453
dc.date.accessioned	2017-11-22T11:19:35Z
dc.date.available	2017-11-22T11:19:35Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/5041
dc.description	Supervised By Naveed N Siddiqui	en_US
dc.description.abstract	Purpose of Study This research was conducted to study the impact of social media communication on brand perception. The study aims to inspect one of the most intriguing topics of present era human psychology: how to socialize using social media.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.subject	Online Marketing, Social Media Marketing, Integrated Marketing Communications, Brand Perception.	en_US
dc.title	IMPACT OF SOCIAL MEDIA MARKETING COMMUNICATION ON CONSUMERS' BRAND PERCEPTION	en_US
dc.type	Thesis	en_US